Apple launches A18 Pro Chip in new ad
- Tuesday, November 26th, 2024
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Apple has introduced its most powerful chip to date, the A18 Pro Chip, through a standout new campaign.
The ad, titled “All Systems Pro”—a clever twist on the phrase “all systems go”—was crafted by Apple’s dedicated agency TBWA\Media Arts Lab.
The campaign will roll out worldwide across broadcast, digital, and social media platforms.
The campaign is set in a mission control room, where team members green-light the launch of the iPhone 16 Pro equipped with the cutting-edge chip. 
Apple highlighted that the A18 Pro Chip features a six-core GPU and advanced gaming capabilities, which will be available in its iPhone 16 Pro and iPhone 16 Pro Max models.
