AppsFlyer has launched a cutting-edge AI enhancement layer for its Protect360 fraud prevention solution.

This innovative upgrade is designed to tackle increasingly sophisticated fraud tactics, offering enhanced detection, deterrence, and real-time fraud mitigation capabilities.

The new AI-driven layer strengthens Protect360 to outpace evolving fraud methods, providing marketers with greater accuracy and protection.

Key benefits of the AI-enhanced Protect360 include:

• 8X Faster fraud detection: Identifies fraudulent activity significantly faster to minimise financial losses.
• 14X improved deterrence: Reduces opportunities for fraudsters to exploit new loopholes.
• 90%+ efficacy: Maintains high detection rates even as fraud tactics evolve.
• 7X enhanced accuracy: Ensures greater precision in fraud identification.
• Real-time detection: Identifies 60% more post-attribution fraud compared to earlier models.

Already adopted by industries such as gaming, gambling, and finance, customers report improved fraud deterrence, better data reliability, and optimised campaigns.

AppsFlyer’s AI-enhanced Protect360 ensures businesses can safeguard their data integrity and focus on growth without the looming threat of fraudulent activities, it claimed.

“AppsFlyer Protect360 has been helping us combat ongoing fraud, and with the added AI, we’ve gained an additional layer of protection to detect and block even more illegitimate traffic,” said Gabriel Sampai, Senior Growth Manager at Nomad.

“This has shown up most importantly with a decrease in fraudulent installs, aiding in the deterrence of illegitimate activity as a whole, from the start. Not only will this help our bottom line revenue numbers, but will give us a clearer picture of our data sets, enabling us to evolve our marketing strategies moving forward.”