The UK Advertising Standards Authority (ASA) has banned five ads for social casino games, deeming them “misleading.”

The ASA targeted advertisements from Gamehaus, Huuuge Global, Mobee Co, SpinX, and Zeroo Gravity Games, arguing that the ads “failed to make clear” that users “couldn’t win or withdraw any real-world money.”

Due to the “misleading impressions” conveyed in the ads—all of which appeared on TikTok—the ads were removed and assessed by the ASA.

“These rulings form part of a wider piece of work on paid-for gambling-like ads, identified for investigation following intelligence we’ve gathered,” the ASA stated.

“The rules are clear, these ads shouldn’t mislead consumers by creating the impression that they can win real-world prizes if this isn’t the case.”

Mobee Co was additionally referred to the Committee of Advertising Practice’s compliance team. None of the ads can be shown again in their current form.

TikTok informed the ASA that “restrictions applied to the advertising of social casino games on their platform and that included the prohibition of content implying that users could earn real-world money or where direct comparisons to gambling were made.”

Meanwhile, the ads have since been removed.