The Aston Martin Aramco Formula One Team has announced the launch of the Creator Collective, a UK-based talent search in collaboration with TikTok.

This initiative aims to empower a new generation of diverse voices in motorsport by offering creators exclusive access and mentorship.

Through the Creator Collective, Aston Martin Aramco and TikTok hope to connect passionate fans with the dynamic world of Formula One, creating opportunities for meaningful audience engagement and fresh storytelling.

Selected participants will benefit from in-house mentorship with Aston Martin Aramco’s team of experienced videographers, editors, and content strategists.

The programme is committed to helping creators grow their channels, enhance their creative profiles, and amplify their unique voices. With TikTok’s global reach, their content will engage diverse communities, fostering inclusivity and cultural dialogue.

Rob Bloom, Chief Marketing Officer for the Aston Martin Aramco Formula One Team, said: “Together with our partner TikTok, we are delighted to launch Creator Collective as the next stage in our shared mission to provide a platform for creators to tell the Formula One® story in their own unique and inspiring ways. The Creator Collective will receive unprecedented access to our team, talent and sport, together with mentorship from some of the very best creatives currently working in Formula One®.”

Aoife Moran, TikTok Sports Marketing Lead Europe, added: “At TikTok, we’re always inspired by the incredible creativity and passion of our community, especially in sports. This initiative with the Aston Martin Aramco Formula One Team provides us an opportunity to elevate diverse voices in motorsport. We’re excited to see how the creators in the Creator Collective bring fresh perspectives to the F1 world, connecting fans with the exhilaration and stories that make motorsport so captivating.”