WATCH: Audible launches first-ever global brand marketing campaign

Audible has launched its first-ever global brand marketing campaign, ‘Bringing imagination to life’.

In partnership with creative agency Fold7 and Partizan, the new campaign highlights how listening to the platforms users all in extraordinary worlds and features the tagline “There’s more to imagine when you listen”.

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The campaign was created across three continents, with shoots in the UK, Thailand and Brazil and is set to roll out across multiple global marketplaces in the coming months including the UK, US, Australia, Brazil, Canada, France, Germany, Italy, India and Spain.

Audible Chief Brand and International Officer, Susan Jurevics, said: “Through breathtaking visuals, powerful audio mechanisms and an interactive digital and social approach, we were able to create a singular brand position that exemplifies the transportive and captivating qualities of listening to Audible.

“As a company with millions of worldwide listeners with different habits, rhythms and interests, it was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience. Audio storytelling continues to scale – and audiences increasingly engage with Audible in ways that fit into and enrich their day-to-day.

She added: “What’s clear through consumer insights and in conversations with our listeners is that listening to Audible gives people a way to imagine more and brings flavour, texture and colour to the everyday rhythm of their lives.”

Audible Australia Country Manager, Ben Rolleston, concluded: “With this new campaign, we are inviting listeners to unlock their imagination in everyday moments, made possible by Audible’s unparalleled access to entertainment, escapism, education and culture.”