On Thursday [9 May 2024], marketers and industry experts will meet for an immersive experience at the Mobile & App Masterclass in London, delving deep into the dynamic realm of
Outdoor retail brand Go Outdoor has been named the official sponsor of Channel 5 Activities. The new Activities feature, positioned alongside the C5 National Weather report produced by the Met
Confused.com has launched a new multi-channel campaign emphasising the joy of tackling insurance hassle-free. In its debut campaign with creative agency Leo Burnett UK, the 60-second spot highlighs the sense
Global digital marketing business, Jellyfish, has promoted Natasha Wallace as its new Managing Director for the Netherlands. Wallace joined Jellyfish as VP of Strategy in 2023 following the acquisition from
Ocean Outdoor has launched a new digital out-of-home network at Battersea Power Station. Named ‘The Loop’, the small format network marks the newest addition to its Battersea Power Station portfolio, following on
Mobile Marketing Magazine chats with Rémy Cointreau America’s, Vice President of Marketing for Crafted Spirits, Craig Sherman to discuss its latest Cinco de Mayo campaign, leveraging new technology and sustainable and ethical sourcing.
TikTok has agreed a new licensing deal with Universal Music Group (UMG). Under the agreement, both companies will collaborate on exploring monetisation avenues by harnessing the social media giant’s expanding
Britvic-owned soft drink brand Tango has launched a new campaign, ‘Warden’, paying homage to its iconic advertising heritage. Developed by creative agency VCCP and produced by Girl&Bear, the campaign features a 30-second
Barclaycard has extended its entertainment partnership with media and entertainment group, Global, for another five years. Following on from an already successful three-year partnership, the financial services company continue as
Snapchat has launched a series of new solutions and programs in a bid to reshape the way brands engage with their audiences. As a result, the platform is empowering advertisers to harness its new