Barclaycard renews Global partnership for another 5 years

Barclaycard has extended its entertainment partnership with media and entertainment group, Global, for another five years.

Following on from an already successful three-year partnership, the financial services company continue as headline partner at Capital’s Summertime Ball and Jingle Bell Ball with Barclaycard, alongside Global’s Make Some Noise Night.

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As part of the renewed partnership, Barclaycard will also support Classic FM Live, a twice-yearly tribute to the most iconic anthems of classical music, held at The Royal Albert Hall.

Barclaycard Head of Sponsorship, Dan Mathieson, said: “Global continues to deliver incredible world-class events with the biggest music stars that reach millions. Our partnership with them has enabled Barclaycard customers to get unrivalled perks, from exclusive artist performances to discounted pre-sale tickets.

“Extending the partnership for another five years enables us to deliver bigger and bolder perks than ever before, giving Barclaycard and Barclays Premier cardholders the very best live music experiences. We are delighted to renew our successful partnership together.”

Barclaycard customers also receive 10% off pre-sale tickets and exclusive benefits at Global’s events when they pay with their Barclaycard or Barclays Premier Card.

Global, Chief Commercial Officer Mike Gordon, added: “Since 2020, we’ve worked with Barclaycard to create incredible entertainment together for our audiences.

“We’re very excited to continue building on the success of the last three years and deliver even more exciting experiences together for the next five.”