With the Effective Mobile Marketing Awards Ceremony taking place in London in less than four weeks’ time, on 28 November, we continue our daily preview with a look at the finalists in the Most Effective Mobile Applicaton – b2b category.

Auto Trader Dealer Portal

Auto Trader’s Dealer Portal enables car dealers to remotely upload details of cars they have for sale to their website in minutes, using nothing more than their smartphone. The original version of the Dealer Portal has been continuously improved. The latest version, for example, enables dealers to review their data feed and make necessary changes to their stock to improve the quality of their ads on Auto Trader from their mobile phone, in as short a time frame as possible.

Since the launch of Version 2 of the Dealer Portal, it has seen a significant increase in usage.  

EE/Publicis Blueprint – Orange Exchange Magazine App

Orange Exchange is a tablet publication produce for Orange by Publicis-Blueprint, aimed at the network’s b2b customers. Its mission is to deliver rich, interactive and engaging content that rewards customers, while inspiring them to business success and informing them of the latest information on relevant EE and Orange products and services to increase average revenue per user (ARPU) and boost retention. In addition the app is used for reader surveys and polls to provide EE with customer insight. It also serves a secondary role of promoting EE and Orange to prospective customers as it is freely available to anyone via the Apple App Store or Google Play. The content is beautifully presented, and navigation is logical and easy. 

Honeywell/The Purple Agency – Honeywell Installer Assistant

Installer Assistant was developed to achieve two things – to put all the help an installer needed to solve any technical issue when installing Honeywell heating controls at his or her fingertips; and to provide a range of utilities to help installers provide an enhanced service to their customers and secure more regular work for themselves, through the ability to schedule service date reminders and store heating control settings.

The app also had to be so useful and easy to use, that installers would want to use every day- keeping the Honeywell brand front of mind and delivering the brand promise that Honeywell products are easy to install and technologically advanced.

Installer Assistant has had over 30,000 downloads to date, and enjoys a 5* rating on Google Play and a 4+ rating on the Apple App Store.

It Suits IT – Apps4Fashion 

Apps4Fas¬¬hion is a modern B2B ordering solution that can be used as catalogue, lookbook, brochure, and for sample exchanges, stock updates, delivery and sales tool. Orders placed in Apps4Fashion are directly transmitted to the company’s ordering system. The launch of Apps4Fashion has resulted in increased sales and efficiency, and improved communications. 

Rippll AppSplash – Boxpark App

The Boxpark mobile app, built using Appsplash tools, rewards users with exclusive offers and discounts through push notifications. For Boxpark’s operator, the app delivers real-time user data that leads to effective marketing results. The app includes a list of high street brands, cafes and restaurants in the pop-up mall, an interactive GPS map, a list of upcoming events, and social share features via Facebook, Twitter and email.  

The app garnered over 3,000 downloads in the first three months, with 97 per cent of users opting in for push messaging alerts. 

Myrio Interactive Shopping Window

Myrio is an interactive shopping window that enables shoppers to browse a retailer’s inventory, see the sizes and colours of all items, and share items on social platforms, even when the store is closed. It offers a combination of in-store, mobile and web applications, providing integrated customer centric service. When the unit is idle (i.e. no one is interacting with it), it works as a digital signage unit, displaying the latest collections and fashion show videos.

Pitcher – Pitcher CLM

Pitcher is a mobile marketing and sales platform, enabling sales reps, wealth managers, private bankers and insurance agents to access all the necessary documents, order forms, marketing materials and even live data within one very intuitive app, at any time. At the back end, it gives full compliance guarantee and version control, real-time analytics, and an easy-to-use, self-managed content management system. In addition, when visiting customers or wholesalers, reps can directly collect and transfer order. In addition, Pitcher can transform to a SCORM-compatible eLearning platform at the click of a button, and can be further developed and customized for individual customers.

In one global deployment with an international pharmaceutical company, during the first week of 2013, sales revenue was up by 11 per cent year-on-year, and by the end of the first month of using Pitcher, there was a 31 per cent increase in sales volume, due to the ease with which orders can be processed on the spot. 

Tassell Design – ProLogis UK iPhone/iPad App

Prologis provides distribution buildings in the UK, Europe, Asia and The Americas. Working with retailers, manufacturers and 3PL operators the company owns and manages 20m sq ft of industrial space in prime locations across the UK, and 563m sq ft globally.

The Prologis UK iPhone/iPad app enables users to search Prologis’ full portfolio of land and buildings in strategic locations across the country, including 7m sq ft of land with detailed planning permission already in place. Users can search for developments by postcode or their current location. Distance from location, property types and size range can be specified and searched for, and search results can be viewed in list or map view. Data is synced with the Prologis UK website to ensure consistency of data across all platforms. The app has so far seen healthy download numbers. 

Thomson Reuters Eikon

Macroeconomic instability in one region impacts multiple asset classes across markets around the world. Opportunities for trading and investment are often found outside traditional sectors and beyond domestic borders. To find opportunities, financial professionals need to be the first to know the news, understand what is happening behind the headlines, and have access to data and analysis for the markets they focus on.

Thomson Reuters’ Eikon app brings together the information, analytics and exclusive news needed to thrive in these markets, delivered to financial professionals via their desktop or mobile device. The app allows users to stay connected to clients, colleagues and friends from just about anywhere, and from any mobile device. News, lists, market data, conversations, contacts, and preferences are synched in real-time with the Eikon cloud. The app is available on iPhone, iPad, BlackBerry, BlackBerry 10, and is coming soon to Android.

Warburtons/Golden Gekko – Red Insights

Red Insight is a tablet app that Golden Gekko developed for the Retail Team at Warburtons. 

With more than 20,000 stores across the UK carrying Warburtons products, and over 4,500 employees, Warburtons objective was to create a productivity app that did not merely add a layer of complexity to existing business processes, but made life easier on a daily basis for the Retail Field Team.

Ease of use was crucial for this app to be adopted as the group of users ranged in age from 25-55. For both Warburtons and Golden Gekko, the critical success factors of the project were the speed at which a user could enter the data and a clear improvement of efficiency.

The app mobilizes the process of capturing in-store product data, and equips the team with real-time storecard details, access to marketing and promotion collateral, and an interactive product catalogue. It saves time, creates front line efficiencies, and automatically updates corporate backend systems. 

Prior to the launch of Red Insight, each member of the Retail Field Team, was spending one  day each week taking all the information they captured from the field on paper and inputting it into Warburtons’ internal systems. Today, the company estimates it is saving an estimated 5,000 working days on a yearly basis, thanks to time saved which was previously taken up inputting data. The app has proved hugely popular with the people who use it. 

The Awards Ceremony takes place at the London Film Museum on the evening of 28 November. There are just five tables still remaining. A table of 10 costs £2,250. Individual seats cost £250. You can book your seat at the awards here. Or call Lisa Slavin on +44 (0) 207 183 5285 or email lisa.slavin@mobilemarketingmagazine.com