Beyond Meat launches ‘All Taste. No Worries’ ad
- Tuesday, April 22nd, 2025
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Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare.
Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign revolves around a person about to enjoy some delicious, meat-like food, while an adorable baby calf watches them anxiously.
A custom music track featuring the lyrics ‘How could you do this to me?’ plays during the tense moment, until the person relaxes, shrugs, and digs in-because the meal is 100% plant-based and meat-free. 
The campaign is rolling out across the UK, Netherlands, and Germany. It was brought to life by isobel and filmed by Framestore Pictures.
isobel was appointed as Beyond Meat’s European creative agency in 2024, following a competitive pitch process.
