Blackhawk and Monitise Join Forces for Mobile Gift Card Sales

Blackhawk Network, a prepaid payment service proivder, is working with Monitise to make it easier for consumers in the US to buy gift cards from retail brands using their mobile.

Prepaid gift cards from Blackhawk Network’s GiftCardMall will be available for purchase from with participating banks with mobile wallets powered by Monitise.

“We believe that consumer demand for gift cards is increasing around the world and with it the expectation that access to mobile offerings will allow consumers to make purchases whenever they want,” said Tim Attinger, group VP of strategy and innovation at Blackhawk. “By working with Monitise, we are helping its bank partners bring great retail brands and consumers together with new revenue opportunities and marketing applications.”

Blackhawk Networks is a subsidiary of Safeway, the second largest supermarket in the US.