Premium gin brand Bombay Sapphire has launched its first campaign to promote the Bombay & Tonic cocktail in Europe.

The ‘Senses Stirred’ film was directed by Alan Masferrer and shows viewers that the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses. Throughout the narrative, all five senses are awakened, manifesting the bright, fresh, botanical flavor profile of the Bombay Sapphire London Dry Gin, combined with premium tonic water. The campaign consists of 30-second, 15-second and 6-second films, the shorter cuts designed for digital and social platforms.

“The goal of the ‘Senses Stirred’ campaign is to awaken the senses and illustrate the superior taste experience when our signature Bombay & Tonic serve is consumed, thanks to our delicate vapor-infusion process and unique combination of 10 all natural, sustainably sourced botanicals,” said Natasha Curtin, Global Vice President for Bombay Sapphire. “We want people to think of the Bombay & Tonic for their gin and tonic drinking moments, whenever effortless refreshment is called for.”

The campaign launched in Europe this week, backed by an €8m media spend across the UK, Netherlands, and Germany.