Boost Mobile has updated its rebranding, including a new logo and four ad spots.

The new campaign, which now features an infinity symbol design, was directed and written by the director of Portlandia, Jonathan Krisel.

According to the telecoms company, the move allows it to reposition its brand. It also unveiled its enhanced digital purchasing experience, bringing an innovative and fresh approach to a “stale wireless industry.”

The campaign also showcases how Boost Mobile is now the sole nationwide carrier offering both prepaid and postpaid mobile services under one brand, as it believes that the way you pay shouldn’t define the product.

CEO and President of EchoStar, the parent company of Boost Mobile, Hamid Akhavan, said: “There is too much complexity in the wireless market today. Boost Mobile is simplifying its digital purchasing experience and offerings to give consumers more flexibility and choice with unbelievable value.

“Today’s announcement is the first step of many designed to further empower Boost Mobile customers.”

He added: “In contrast to other carriers that continue to raise rates, add fees and layer extras into plans that customers simply don’t want or need, Boost is delivering transparent plans that allow customers to buy exactly the services they need while saving hundreds of dollars annually compared to other wireless carriers.”