B&Q has teamed up with Leo Burnett to unveil its new integrated campaign, ‘Prices Nailed,’ which aims to spotlight the retailer’s commitment to providing consistently low prices on a wide range of DIY essentials.

The campaign is designed to resonate with DIY enthusiasts planning home upgrades this Spring and Summer, emphasising how steady pricing provides customers with the certainty needed to tackle both big and small projects.

The campaign, spanning across TV, VOD, Social Media, OOH, Print, Digital, and In-store platforms, will run throughout the Spring and Summer months.

Central to the campaign are two 40-second films, directed by Scott Lyon. These films creatively elevate everyday DIY tasks—like sanding, painting, and planting—into an immersive, cinematic experience through striking macro shots.

These visuals transition to relatable British home settings, reinforcing the message that B&Q helps customers accomplish more for less.

The films are narrated by actress and comedian Kerry Godliman, whose warm and approachable voice adds an extra layer of charm and accessibility to the campaign.

The films debuted on March 22nd across major channels like Channel 4, ITV, and Sky, with shorter cutdowns and an animated 10-second spot set to roll out later.

In addition to the films, Leo Burnett created a bold new visual identity for the campaign, using B&Q’s iconic ‘&’ sign as a symbol of ‘more.’ This creative design runs across various platforms, including outdoor ads and in-store activations, with dynamic animation bringing it to life. High-profile outdoor placements, such as The Cromination in London, help amplify the campaign’s message.

‘Prices Nailed’ is Leo Burnett’s first campaign for B&Q since becoming the brand’s creative agency in September 2024, building on the retailer’s existing value platform.

Mark Elwood, Chief Creative Officer, Leo Burnett UK, said: “’Prices Nailed’ proves that high quality and great value can go hand in hand. Our challenge was to create a campaign that balances striking, beautifully crafted visuals with real-world relatability and affordability. B&Q is a proudly populist brand, and this campaign celebrates the everyday victories of DIYers, whether they’re about to tackle a small fix or a bigger transformation.”

Tom Hampson, Marketing Director, B&Q, said: “B&Q exists to help create better homes and better lives for everyone. Since its launch in 2023, ‘Prices Nailed’ has emphatically demonstrated that we help make home improvement affordable. This campaign continues that in a way that’s fresh, creative, impactful and fun.”