Baby product manufacturer Britax has teamed up with UK baby and parenting website gurgle.com to launch an iPhone app for expectant parents.

The free app enables parents-to-be to register their due date and receive updated advice tailored specifically to their stage of pregnancy. This includes full details on the baby’s development, specific to the day they are using the app, and a tip of the day feature, which advises how the mother might be feeling at that stage, and offers diet and healthcare suggestions. The app also provides a Twitter page, where users can connect with gurgle.com and other parents, plus a feature for uploading a montage of baby bump images.

“The aim of gurgle.com is to provide a supportive forum for new parents from pregnancy to early years,” says gurgle.com managing director, Andrew Tyler. “We understand that the landscape constantly changes during pregnancy, and this app has been designed to offer the advice and guidance that parents need at each stage. The app will keep our members engaged for the duration of their pregnancy, allowing gurgle.com and Britax to connect with them over a sustained period of time.”