Bulldog is now the Official Men’s Care Products Partner of the IRONMAN® and IRONMAN® 70.3® European Triathlon Series.

The partnership kicks off this Sunday at IRONMAN 70.3 Bolton. Bulldog will appear at several European events throughout the 2025 season and beyond, offering skincare support to thousands of athletes. Competitors can try Bulldog products at various points during race weekends, including at the IRONMAN Expo and Athlete Recovery Zones.

As part of the partnership, Bulldog will provide product samples, skincare advice, and exclusive giveaways. From early morning training to crossing the finish line, Bulldog will offer athletes simple, effective skincare that works as hard as they do.

“If you’re training hard, racing, or just trying to stay active, chances are your skin’s feeling it – especially by your second or third shower of the day,” said James Barnes, Brand Director, Bulldog Skincare.

“We’re here for that. Whether you’re lining up for an IRONMAN or just trying to stay consistent with your workouts, Bulldog supports athletes from all walks of life with simple, effective skincare. No fuss. No nonsense. Just quality products that do what they say they’ll do.”

“We are very excited to add Bulldog to our IRONMAN European family.” Said Yanni Andreopoulos, EVP, Global Partnerships at The IRONMAN Group.

“As training for races ramps up, we understand that other areas of our athlete’s routines – like skincare – require the same level of attention as the training needed to complete an IRONMAN. With the hours they spend outdoors in the elements, it’s crucial to support them with high-quality, effective solutions. Bulldog share our commitment to performance and care, and we look forward to their presence at our European races, kicking off this weekend at IRONMAN 70.3 Bolton triathlon!”