Having proved so popular in Australia that it was hoarded and even rationed, Mondelez and VCCP are today launching 'Just Ask An Aussie' - an integrated campaign with real-life quotes from Aussies showing Brits how much they love Cadbury's Caramilk.
Quotes include “you’ll think about it while eating other chocolate”, and even “you’d give up your gran for one”.
Targeted at UK millennials, the integrated campaign will run for two months across DOOH, OOH, Facebook, Instagram, Twitter, TikTok, and YouTube.
Cadbury will also roll out a series of high impact DOOH sites, such as Waterloo Motion, that hero real tweets and playful social posts from loyal Aussie fans who have confessed their love of Caramilk to their followers, and are now tasked with the job of flying the flag in the UK.
"It’s been months in the making, but we’re excited to finally launch Caramilk in the UK. After seeing the social media storm of Aussie fans’ reaction to our Caramilk bar we just knew we had to add this much-loved classic to our UK chocolate bar range” said Brand Manager at Mondelez International, Beatrice Berutti.