Celtra Introduces Two New Ad Formats to Telegraph Mobile Site

telegraph formatsCeltra and the Telegraph Media Group (TMG) have unveiled two new high impact ad formats that will be utilised on the Telegraphs mobile site.

Following its relaunch ahead of the FIFA World Cup earlier this year, the Telegraph mobile site has seen great successes, registering its highest ever mobile page view numbers on A-Level results day.

Developed by Celtra, the ad formats aim to take advantage of mobile phones bigger, more adaptable screens. The Interscroller is an interstitial format that reveals itself organically as the user scrolls through articles on the mobile web, combining the power and visibility of high impact formats while offering a more native, friendly placement within website content. The In-Line Video format enables marketers to run a 30 second video advert within online content and create a captivating video environment for readers.

TMG will have exclusive rights to offer the Interscroller format until the end of 2014, while BP (through Mindshare) are acting as launch partners for the new format, sharing a variety of stories about its employees in one advertising unit, as part of a campaign to showcase its innovative energy team.

“This collaboration with Celtra to launch these two new formats shows how TMG continues to offer the most innovative advertising opportunities in the market,” said Nigel Leigh, head of commercial platforms for digital at TMG. “We look forward to working with Celtra again as this has been an extremely successful working relationship. We are excited that TMG continues to engage with users and be at the forefront of advertising solutions.”