Channel 4 and TikTok partner to create bespoke Tokyo 2020 Paralympics Hub

Gabby Fernie

Channel 4 has partnered with TikTok to create a bespoke Paralympics Hub on the platform, set to showcase the most captivating moments throughout the Tokyo 2020 Paralympic Games.

Launching today, the Hub will feature a comprehensive schedule of Paralympics content from Channel 4, created by its Leeds-based 4Studio, especially for the TikTok community. Content will include behind-the-scenes access from athletes, event and medals highlights with a split-screen 'reaction' format, and a Q&A series with athletes.

TikTok's UK community will be able to enjoy the Hub without leaving the app, with easy-to-navigate categories making it simple to enjoy everything the Games has to offer.

Videos from Channel 4 will also use TikTok's 'text-to-speech' feature to help members of the community with visual and reading impairments.

This partnership forms part of Channel 4's plans to bring UK viewers more coverage of the Tokyo 2020 Paralympic Games than ever before, with multi-platform broadcasting rights giving it the opportunity to leverage TikTok's community and reach the broadest UK audience.

The TikTok community has already been showing its support for Paralympians, with 442m views of the #Paralympics hashtag and almost half a billion views of #disabilityawareness. 

"Throughout this momentous summer of sport, TikTok has been the home of sporting fandom. From the EUROs to the Tokyo 2020 Olympics, athletes and fans alike have come together on TikTok to celebrate everything we love about these iconic moments," said General Manager for TikTok UK and Europe, Rich Waterworth. "We're delighted to be working even more closely with Channel 4 to support them to make the Paralympics even more discoverable and accessible to the widest possible audience. With Paralympics content already doing well on our platform, we're confident the Hub will be a huge success and give fans new and creative ways to enjoy the thrill of the tournament."