Chewy launches 'Chatty Pets' campaign across TV, CTV, social and digital

David Murphy

Online pet store Chewy is introducing viewers to a cast of lovable furry personalities in its latest ‘Chatty Pets’ brand campaign. Capturing the world exclusively through the eyes, actions, and humorous inner monologues of real animals, Chatty Pets gives a voice to the universal excitement pets feel as they anticipate a Chewy delivery. The campaign features five pets, including Joy, an excitable cat; bunnies Lenny and Leroy; and dogs Giorgio and Ralph. It was developed in partnership with creative agency 72andSunny.

The campaign includes three 30-second hero spots, along with 15- and 6-second versions of each. The spots will appear on linear TV, CTV, YouTube, Instagram, Facebook, and TikTok, as well as digital audio platforms, and can be viewed below:

“All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to people’s relationships with their pets,” said Orlena Yeung, Chewy’s VP of Brand Marketing. “One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. Chatty Pets illustrates the purity of this reaction with a warmth and playfulness that are true to the spirit of our brand.”