Adfonic co-founder Paul Childs, who left the company in January, has resurfaced as EMEA vice president and general manager at MoPub, the mobile advertising startup founded by former AdMob and Google employees.
Childs will head up the firm’s new EMEA headquarters in London, overseeing MoPub’s business in Europe, the Middle East and Africa. 
MoPub’s key offering is the MoPub Marketplace, a self-service, real-time bidding platform for mobile advertising. The Marketplace connects app publishers with ad buyers in a real-time market, through an open-source SDK.
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