Clash Group, a digital performance media company, has launched Impact-Mobi, a global affiliate network dedicated to mobile.

The company says that brands using it will be able to capture some of the 60bn impressions on its networks, accessing mobile users in 220 countries.

The service enables advertisers to run targeted mobile ad campaigns where they can see which sites are generating the most leads so that ads placement can be optimised accordingly.

The technology also lets brands control which sites their ads appear on, with inappropriate sites avoided. Payment is on a results-only basis, which they say will ensure a high ROI.

This is an extension of the New York-based companys online affiliate marketing capabilities.   

“Brands can target and re-target rich media, expandable banner, animated and video ads to specific mobile users and, crucially, uphold their reputation by picking and choosing which sites their ad appears on,” said said Simon Wajcenberg, global CEO, Clash Group.

“Advertisers can now drive incremental sales and leads via mobile without cannibalising their existing audience, while being able to track and analyse the campaign in real-time.”