Clipper has launched a new pan-European integrated campaign, ‘There’s tea, then there’s good tea’.

The campaign will debut in the UK first across TV, VOD, social and OOH, before being rolled out across other European markets later in the year.

The campaign for the Ecotone-owned tea brand is the first to be created by independent creative agency Isobel since it was appointed as the tea brand’s European Creative agency last year.

As a result, the campaign features aspects of the company’s ethical and sustainable sourcing, natural ingredients and commitment to protect biodiversity to “make a truly good cup of tea”.

Ecotone European Head of Category, Hot Drinks, Hayley Murgett said: “We want to persuade more consumers to question their tea choices as not all tea is fair, or natural.

“With that objective in mind, our new campaign is striking and memorable work that heroes the goodness of Clipper, while campaigning for the protection of biodiversity. I can’t wait to see the impact that it has on consumers.”

The ad was animated by Seed Animations and features bespoke music tracks, composed by Lostboy.

Isobel Executive Creative Director, Ben Sump, continued: “Clipper is a joyous brand with a wonderful, genuine personality.

“They aim to make good tea in all senses of the word. Most tea brands claim to make a delicious cuppa, but Clipper knows that it’s only really good, if it’s a natural and fair cuppa too.”

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday