Coca-Cola Does Christmas

Coca-Cola Ireland has unveiled its digital activity for Christmas 2010. The campaign consists of a website, iPhone app, Facebook app and online advertising, including a homepage takeover on today. The campaign creative features the iconic Coke Santa and Coke Trucks set inside a snowglobe scene. Coca-Cola is also taking the snowglobe on the road with a human snowglobe touring the country.

The Coca-Cola Snowglobes app allows users to choose from a variety of Christmas scenes, personalise the snowglobe with a number of accessories and then upload their photo. Users can then invite their friends to join their snowglobes and share their wish on Facebook. The completed snowglobes from the iPhone and Facebook apps and the website will be placed on Santa’s table on, joining Christmas wishes from all over the world.

The iPhone app, Facebook app and website have been developed by Scholz & Volkmer of Wiesbaden, Germany. The online advertising has been produced locally by Coca-Cola’s Irish digital marketing agency Cybercom, and includes a CGI version of the original Coca-Cola Christmas truck.