Coca-Cola launches QR-enabled Xmas campaign at Piccadilly Lights
- Wednesday, December 11th, 2024
- Share this article:
Coca-Cola has unveiled an interactive 3D animation as part of its residency at Piccadilly Lights in London’s West End.
The animation, developed as part of the ‘Create Real Magic’ AI campaign, was produced by the digital out-of-home agency Ocean Outdoor Group.
Coca-Cola revealed that audiences can engage with the animation by scanning a QR code, enabling them to interact with the AI Santa and craft Christmas snow globes based on festive memories they share with Santa Claus.
The interactive display will be featured daily between 3 pm and 6 pm, running until Christmas Day. 
Ocean Outdoor Group’s creative director, David Tait, stated: “Coca-Cola taps into Christmas nostalgia, using Ocean’s innovative technology to create an immersive 3D winter wonderland.
“There’s nothing quite like a 15-metre-tall Santa to spread the festive spirit.”
