Confused.com has named elvis as its digital marketing creative agency after a competitive selection process.

elvis will collaborate with Confused.com to craft a channel-first digital creative strategy, aiming to effectively implement the brand’s platform, “Just used Confused.com,” across various digital and social channels, including email, Facebook, TikTok, Instagram, and YouTube.

Set to launch in Q2 2025, the new strategy will focus on engaging consumers seeking insurance solutions, whether for home, travel, life, or car coverage.

Geoff Bull, Chief Marketing Officer, Confused.com, said: “elvis’s focus on creating channel-first campaigns aligns with our strategy which will allow us to build brand equity and amplify the work we’re currently doing as part of our ‘Just Used Confused.com’ platform.

“Using their expertise and strong insights we’re looking forward to delivering campaigns that are integrated across a number of platforms and showcasing our brand even further.”

Caroline Davison, Managing Director & Sustainability Lead, elvis, added: “Confused.com is our first client in the financial services sector, so this is a significant win for us.

“We believe creativity should be fun – both in how we approach the process, and in the ideas that we deliver, and this philosophy aligns perfectly with Confused.com’s ambitions. We’re really looking forward to partnering with them to help further build their brand and drive results across digital channels.”