Confused.com floats new campaign with a helium twist
- Tuesday, May 13th, 2025
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Confused.com has launched a new campaign that transforms people into helium-filled versions of themselves.
The campaign aims to bring to life the emotional rush of securing a great insurance deal.
The campaign will run for 12 months in the UK across TV, SVOD, BVOD, radio, cinema, and social platforms.
Media planning and buying were managed by Publicis Groupe’s Zenith. 
“This campaign continues to turn a simple emotional truth into something brilliantly ownable,” said Mark Elwood, chief creative officer at Leo Burnett UK.
“The moment you’ve sorted your insurance, there’s genuine relief. So, we’ve bottled that feeling, inflated it, and floated it through a few awkward life moments. It’s fun, it’s absurd, and it’s completely Confused.com.”
Two more spots, titled ‘Dad’ and ‘Neighbour’, are set to be released later this month, the website stated.
