Costa Coffee Updates Loyalty App

costa appCosta Coffee has updated its loyalty app with the aim of replacing its current card-based loyalty scheme.

The Coffee Club app enables customers to add points to their loyalty account by getting their phone scanned at store counters, with their points totals instantly updating.

The app also enables users to search for local Costa Coffee branches, filtering them by elements such as wi-fi and baby changing facilities, and provides users with directions once they have selected a branch.

In addition, loyalty club members can customise their profile image, scroll backwards through their account history and receive updates on new and offers from Costa.

Rival coffee chain Starbucks has received critical acclaim for their versatile app, which facilitates mobile payments. By October 2013, their mobile wallet facility accounted for over 11 per cent of sales, representing around four million mobile payments per week.