CPM and RingPlus Team Up for US Ringback Tone Offering

CPM Telecom, which provides an advertising Ringback Tone (RBT) platform solution in Spain, is teaming up with US company RingPlus to offer RBT advertising solutions in the US. RingPlus, which holds a patent for RBT services in the UK, will use CPMs PGP platform to enable networks and wireless providers in the US to realize new revenue streams via RBTs and other mobile services.
CPMs PGP Platform was designed to manage the entire ad campaign process. PGP is a tool that can be implemented with advertisers, agencies, and operators to conduct mobile ad campaigns. It enables a variety of media, including RBTs, to be broadcast via the mobile phone. Ring Plus offers its community of users free telephone calls, with the cost of the call covered by RBT advertising.