Cross-platform rich-media advertising provider Crisp Media has announced that it has added new features to its Adhesion ad units format – including 3D, video, and animation. 

The format, which Crisp says outperforms standard banner ads by more than 2 to 1, is for persistent above-the-fold overlay ads. It is the “perfect springboard for mobile rich media campaigns on smartphones as ads are kept in view while scrolling vertically up and down the page”, according to the company.

“The introduction of these new features provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with mobile consumers,” says Boris Fridman, CEO of Crisp Media. “Adhesion ads are built on Crisp Engage, a flexible, standards-ready rich media platform that publishers and agencies alike can trust to run their campaigns across any HTML5 capable device.”

Brands such as Yahoo! have employed the format on its tablet advertising. “Crisp has been one of those strong partners for us in the mobile and tablet space,” says Alex Linde, director of mobile and tablet advertising at Yahoo!. “Crisp offers a compelling ad format for both advertisers and users – in fact, its been at the heart of some of the highest performing campaigns across Yahoo!s mobile experiences.

“Adhesion is the most advanced placement on the market. It ends banner blindness on any sized screen,” adds Fridman. “Finally, publishers can monetize desktop sites viewed in iPad Safari with rich media ads, and advertisers can stop wasting money on banners that are invisible or distorted on the iPad.”