Cushelle is spreading festive cheer with a humorous holiday campaign that puts self-care front and centre.

Partnering with Publicis London, Cushelle has unveiled two eye-catching, hand-painted murals in London and Manchester, featuring Santa Claus taking a well-deserved “me time” break on the toilet, accompanied by the brand’s iconic mascot, Kenny the Koala.

The murals, crafted under Cushelle’s “Selfishly Soft” creative platform, deliver a lighthearted reminder that even during the busiest season, moments of indulgence are essential. Publicis London designed the campaign, with the murals brought to life by Global Street Art.

The murals are located on Mare Street in Hackney and Thomas Street in Manchester and will remain on display until January 6. The Manchester mural celebrates the city as home to Cushelle’s mill, where its signature soft tissue is made.

Martina Poulopati, Global Marketing and Communications Director at Essity, said: “Christmas is a time for giving, but sometimes you need to give yourself a break, too. With “Selfishly Soft,” we’re reminding everyone that moments of indulgence are not just necessary—they’re deserved.”

Leanne McLeod, Senior Brand Manager – Cushelle and Velvet at Essity, added: “These murals are a cheerful reminder that during the busy holiday season, it’s important to take a moment for yourself. They bring humour and heart to the festive period while keeping Cushelle top of mind.”

Noel Bunting, Chief Creative Officer at Publicis London, commented: “This campaign flips the category on its head by combining a traditionally luxurious medium with a delightfully cheeky message. Seeing Santa take a moment for himself with Cushelle captures exactly what this season should be about: finding time to care for yourself in the midst of the holiday rush.”