DAZN announces global Snapchat partnership and three boxing shows

Gabby Fernie

Sports streaming platform, DAZN has announced a global partnership with Snapchat that will give fans worldwide boxing content year-round, from behind-the-scenes access and clips, to fight highlights and original features, to other build-up content ahead of DAZN’s blockbuster schedule of fights.

A new show 'DAZN Fight Week' will premiere on Snapchat’s Discover platform globally on 31 August, with a minimum of 18 new episodes throughout the year being released in the weeks leading up to the biggest fights.

The show will feature recurring segments, including “The Champ is Here”, ranking the greatest boxing champions of all time and "Fight ZN", a boxing news show including updates on fights, developments from fight camps, and recaps of weigh-ins. 

"DAZN Fight Night" kicks off on 4 September with a rematch between boxing stars Josh Warrington and Mauricio Lara, featuring live-updating highlights from the night, behind-the-scenes footage, exclusive access to the fighters themselves, and a complete recap of fight week.

In addition, DAZN will be introducing a year-long weekly Highlights Show on Snapchat – featuring highlights around the top matchups, fighters, and moments, every single week for a minimum of 52 episodes over 52 weeks.

The new global deal comes after a successful short-term U.S. boxing content partnership in 2019, which engaged millions of Snapchatters. Building on that initial success and DAZN’s recent global expansion, this enhanced partnership will see at least 70 episodes available for fans worldwide throughout the next year.

“This partnership is another example of DAZN constantly striving to reach fresh audiences in innovative ways, as part of a wider mission to engage new fans on the channels they frequent most while growing the sport of boxing globally,” said EVP of DAZN, Joseph Markowski. “Snapchat is the perfect partner for DAZN to team up with in order to tap into a new generation of potential boxing fans, who we cannot wait to see instantly fall in love with the sport. Whether it’s fight night highlights, behind-the-scenes videos or ranking the greats, these new shows will be the place for Snapchatters to follow the best of boxing worldwide.”