Disney-backed cinematic VR company Jaunt has teamed up with Omnivirt, a VR advertising platform, to enable Jaunt’s clients to distribute their 360° VR ad campaigns across Omnivirt’s network.

The pair say the partnership will be able to extend the reach of Jaunt’s clients’ campaigns through ‘increased distribution and viewership across Omnivirt’s premium publisher network.

“We know that markets and their agency partners are looking for premium inventory and scaled distribution when it comes to the world of 360° virtual reality advertising,” said Jean-Paul Colaco, CRO at Jaunt. “We have been very impressed with Omnivirt’s technology and reach. The Jaunt Studio and app combined with Omnivirt’s distribution network will provide our clients with a holistic solution for their 360° virtual reality brand advertising campaigns.”

Brad Phaisan, CEO and founder of Omnivirt, added: “Jaunt has been a pioneer in the cinematic virtual reality industry. We are excited to help Jaunt extend distribution for its advertising clients.”