Nexmo has announced a partnership with Middle East telco du to deliver application-to-person (A2P) messaging services to du’s subscribers. As part of the agreement, Nexmo’s cloud communication offerings will utilize message termination services for A2P traffic. In addition, Nexmo will assist du with messaging fraud and spam prevention.

A2P communications are used by financial institutions, airlines, hotel booking sites, social networks and other organisations to send messages from company systems to customers. Nexmo offers a direct-to-carrier model, adaptive routing and real-time analytics. The company achieved a run rate of over 2.5bn Cloud API calls placed using the service in 2013. The company also services the communications needs of approximately 80 per cent of the OTT app providers.

“We are excited to be working with Nexmo to enable cloud-based A2P communications in the United Arab Emirates,” said Khaled Tabbara, Senior Vice President International Carrier Relations, du. “This partnership allows us to increase the value we deliver to our subscribers. With A2P communication becoming an increasingly prominent way for businesses to reach their customers, Nexmo is providing an additional resource that empowers us to meet the ever-evolving needs of our subscribers.”