Atlantis, The Palm, a Dubai-based tourist resort and waterpark, has launched a mobile booking engine.
Developed by Dublin-based mobile travel specialist Mobile Travel Technologies (MTT), the mobile website is designed to serve local markets as well as travellers and people coming to the resort from abroad.
Atlantis, The Palms facilities include Aquaventure, the largest waterpark in the Middle East. The new mobile website allows visitors to book tickets at Aquaventure, as well as the companys other resorts – Dolphin Bay and The Lost Chambers. Marine and waterpark bookings can be made as stand-alone transactions, or in conjunction with a room reservation.
“With MTT, Atlantis has rapidly implemented full mobile booking and management in English and Arabic for rooms and for our in-resort experiences,” says Ravini Perera, SVP of marketing at Atlantis, The Palm. “We had two goals in launching our mobile site: to provide exceptional, convenient customer care for our hotel guests and to make our marine and waterpark experiences easily accessible to our local market. The site has been very well received, and weve seen a steady stream of bookings since launch.”
The company says the site is optimised for most handsets, and was built using MTTs M2B cross-platform mobile suite for the travel industry. This development suite offers mobile web, web apps, downloadable native apps, and SMS services for marketers.
“More and more were seeing mobile travel move beyond just basic booking,” says Gerry Samuels, founder and executive director at MTT. “Ancillary sales, customer service, loyalty features and so on are becoming key components in a robust mobile strategy. Creative and innovative brands like Atlantis, The Palm are using their mobile channel to really delight customers and to generate significant incremental revenue.”