easyJet has launched ‘Listen & Book’, a collaboration with Spotify that aims to enable travellers to discover their holiday mood based on their listening playlists and get matched to tailored travel experiences across Europe. Moods are determined through music attributes such as the positivity of a song, energy and tempo. Next to recommending specific destinations and experiences, people will also be shown nearby music venues in their suggested destination to connect them to local gigs.
To ‘Listen & Book’, music lovers can connect their Spotify account via a dedicated Listen & Book microsite which will identify holiday vibes based on recent music played and recommend hotspots and experiences on easyJet’s network across Europe, North Africa and the Middle East, with links to the EasyJet website for customers to book their holiday.
‘Listen & Book’ is the latest chapter in the ‘nextGen easyJet’ brand platform which was launched earlier this year. It’s an extension of the brand’s ambition to inspire travel and all it has to offer in new and innovative ways, connecting customers to the people and places they love, new and diverse cultures and unforgettable experiences. It will be supported by marketing campaigns developed by VCCP London, and will run in the UK, France, Italy and Switzerland.
“Listen & Book will help our customers discover new destinations across our European network, using Spotify’s innovative technology to enhance our customer search and booking experience,” said Richard Sherwood, Customer and Marketing Director at easyJet. “This collaboration is the perfect fit for our ‘nextGen easyJet,’ brand strategy, with the ambition to pioneer the next generation of travel for all, connecting customers to the people they love, new and diverse cultures and unforgettable experiences.”