eBay Brings Image Swatch Tech to Fashion App

eBay has updated its eBay Fashion app for iPhone. The new version features Image Swatch technology to allow shoppers to find fashion items on eBay.co.uk that match the colour and pattern of images in photographs. The technology will enable shoppers to use their smartphone to snap a friend’s outfit, a piece of art or an interesting pattern, and find items that have a matching colour and pattern on eBay. 

Leading fashion brands now selling on the eBay UK site include French Connection, L.K. Bennett, Dune and House of Fraser. These and other brands are showcased in eBay’s Spring/Summer 2012 campaign, which celebrates UK women’s ‘mix and match’ approach to style (it says here – Ed.)

“The latest eBay Fashion app takes shopping one step further by allowing people to search for designer, branded and vintage merchandise at the moment of inspiration whenever and wherever they are,” says Melanie Smallwood, UK head of fashion brands for eBay. “Whether it is a unique pattern or a colour that is to die for, the eBay Image Swatch will allow people to target their search like never before, truly reflecting their individual style.”

In the UK an item is bought every second on eBay via a mobile device, and fashion is the most popular category for mobile shoppers. eBay mobile apps, which are available in more than 190 countries and in eight languages, have been downloaded over 78m times globally.