In support of the 300,000 small businesses on its platform, eBay and McCann London have teamed up with window display designers from CLM Agency to create ‘Small Business Shopfronts’, a shoppable digital OOH campaign encouraging consumers to shop small in the run up to Christmas.
Five of eBay UK’s Small Business Award winners were chosen to have their own shop fronts designed and photographed, each celebrating the seller’s unique products and personalities. Botanico, Go Thrift, Brown & Ginger, Bosede Accessories and St Rocco’s Hospice each have their own out-of-home creative being exhibited on a range of large-scale digital sites, building awareness and giving recognition nationwide from both Westfield centres in London to New Street Station in Birmingham, Manchester One and beyond. Each of the digital windows for ‘Small Business Shopfronts’ reflects the one-off finds from small businesses on the marketplace. The interactive OOH ads are also shoppable, with QR codes on each display allowing people to buy direct from the ad.
“With ongoing uncertainty around supply, what eBay can offer to shoppers is our secret weapon – a diversity of over 300,000 agile UK small business sellers that can give them more choice – whether they are looking for the new, the refurbished, the coveted, or the hard to find this festive season,” said eBay UK CMO, Eve Williams. “We know our customers want to do their bit to support small businesses and we’re proud to bring small business power to the forefront of consumer’s minds this year through the creation of these shoppable OOH windows.”