eBay UK has been announced as the headline sponsor for Love Island: All Stars Season 2, continuing its mission to promote buying and selling pre-loved fashion.

The ecommerce giant will once again outfit the islanders in second-hand clothing, a tradition it began with its partnership with Love Island in 2022.

For season two, eBay’s campaign will encourage viewers to start the year fresh by decluttering unworn items and taking advantage of free listings for pre-owned clothing on its platform.

eBay UK’s Head of Fashion, Jemma Tadd, said: “We started this partnership to show people the potential of shopping pre-loved, and the incredible assortment of fashion there is to enjoy on eBay.

“As we enter our sixth season of filling the villa with pre-loved gems, we’re striving to get viewers selling pre-loved, as well as buying, now it’s free to sell on eBay.

“We are proud to be making it easier for people to sell their unwanted items, keeping more clothing out of landfill and helping people make space for things they love.”