Echo Falls has joined forces with social media star GK Barry to launch a limited-edition Summer Berries 9% Fruit Fusion.

Available in major supermarkets across the UK from 1st July, the partnership aims to bring excitement to the fruit wine aisle, attract new drinkers, and build on Echo Falls’ status as the UK’s best-selling flavoured wine. .

Created closely with GK Barry, the limited-edition bottle reflects her bold, unfiltered personality through eye-catching design and fun packaging – perfect for summer events or standing out on shelves.

The launch is supported by a digital-first campaign, including exclusive GK Barry content, influencer support, and a big push both in-store and online to boost awareness and sales. Echo Falls is also partnering with The Girlies Guide to host exciting all-female events.

Tom Smith, marketing and category director at Vinarchy, said: “This partnership is about meeting shoppers where they are – with flavour, fun, and a familiar face they trust.

“We know Echo Falls resonates with this generation of wine consumers, but this collaboration supercharges that connection. It’s fun, fruity and full of personality – exactly what shoppers are looking for this summer! In a category that’s seen fewer NPD launches recently, we’re excited to bring a real sense of energy back into the aisle by giving loyal fans something new, while also recruiting new consumers and broadening wine’s appeal.”

GK Barry said: “When Echo Falls slid into my DMs, I honestly couldn’t say no – I’ve been a fan of Summer Berries for years, so to have my own bottle? Iconic. Summer Berries has always been my go-to, so giving it the full Barry treatment was a dream. It’s loud, it’s juicy, and it’s got main character energy – just how I like it.”