EE has launched its new nationwide campaign, “The Search Is Over,” to announce the launch of EE TV.

The campaign, featuring tailored social, digital, OOH, and TV elements, highlights the benefits of EE TV for three key audiences including busy families, modern independents and empty nesters.

As a result, ‘The Search Is Over’ emphasises that EE TV serves as a one-stop shop for entertainment, recognising having multiple platforms, subscriptions and logins can be overwhelming.

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The audience-focused campaign was developed by Publicis Groupe UK agencies Saatchi & Saatchi, Digitas UK, Prodigious, and Boomerang, in collaboration with EssencemediacomX and Posterscope.

As a result, two films from the telecom giant, in partnership with Saatchi & Saatchi have launched.

Playdate, captures the chaos of family life during childrens parties and get-togethers.

As a result, it highlights how EE TV provides easy access to desired content in one search.

The campaign aired yesterday (16 July), with key slots on Love Island (ITV 2), Non-Stop (5TV), and Kingsman: The Golden Circle (C4TV). It will also be shown in cinemas and online.

Meanwhile, the second film, They’re Back, portrays empty nesters whose adult children return home, disrupting the household.

The film shows how EE TV adapts to changing household dynamics. It airs on BVOD and online.

The campaign, planned and purchased by EssencemediacomX and Posterscope, will also run across multiple channels including DOOH and a social media livestream on TikTok and Instagram, featuring Jamie Laing.

Meanwhile, EE Experience stores in Westfield London, Manchester Trafford Centre and Bluewater in Kent will also feature themed living room setting, alongside an explainer video by Digitas UK will also feature on the telecom giant’s website.

EE, Marketing Communications Director, Pete Jeavons, said: “We know that watching TV can bring a moment of relaxation and togetherness to households across the country. However, we also understand that with so many platforms, subscriptions and log ins, sitting down to watch a show or a film can feel overwhelming.

“The Search Is Over demonstrates how EE TV takes the tension out of television. Built for busy households and with amazing entertainment, sport and movies all in one place, it elevates the TV experience for viewers across the UK and is another great example of how new EE does more for our customers”.