Moengage

Effective Mobile Marketing Awards Shortlist Unveiled

David Murphy

Effective_Mobile_Marketing_Awards-48.jpgAfter weeks of deliberation, the shortlist for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem and pinpoint, has been unveiled. The shortlist features dozens of globally recognised brands and agencies from around the world, in recognition of the excellent work they are doing in the mobile channel, across 28 categories.

The shortlist for the People’s Choice awards – voted for by you from a shortlist drawn up by us – will be released next week, together with details of how to cast your vote.

The Awards Ceremony, which takes place in London on 26 November, is shaping up to be a fantastic celebration of mobile marketing excellence, and tickets are selling fast. A single seat costs £250 + VAT, or you can secure a table for £2250 + VAT. To book your place today, email john.owen@mobilemarketingmagazine.com or call him on +44 (0) 7769 674824.

In the meantime, congratulations to all our finalists, check ‘em out below…

Services
Most Effective Advertising Network
Airpush Performance Creative Initiative
Byyd
BuzzCity
Google
Leadbolt Direct Deals Marketplace

Most Effective Advertising Technology Platform
51 Degrees Device Detection Solution
BlisMedia
Byyd
Criteo Mobile Performance Marketing for House of Fraser
Fiksu
Leadbolt Direct Deals Marketplace
LoopMe
Luxia Guest Engagement Platform
No-SDK Ensighten Mobile
PubMatic

Most Effective Mobile-first Service
3Suisses France – Press Day
Affiliate Window – The Cross-device Challenge
Bravofly Lastminute.com Group with Jumio
Future Platforms and EE – 2015 Glastonbury Festival Official App
Nimbletank and Minicabit – Minicabit iOS and Android Mobile Apps
OpenMarket Mobile Engagement Platform
Premier Inn and Monitise Create – Hub by Premier Inn
Safaricom – Lipa Stima, Okoa Stima

Products
Most Effective Smartphone App
Domino’s Pizza and Future Platforms – Domino’s UK & ROI Mobile Apps
Equiniti and Mubaloo – Equiniti Pension Solutions Compendia App
Getin Noble Bank
Highstreet – PME Legend Shopping App
Lloyds Banking Group – Mobile Banking App
MX Data – Tube Map
Patient – Patient Access Mobile App
Proelios Brand Gaming and Deep Silver Fishlabs – Volkswagen Group China Sports Car Challenge Mobile Game Series
Shopcade
TVPlayer

Most Effective Tablet App
3Suisses Tablet App
Highstreet – PME Legend Shopping App
John Lewis – #BreakingPad Project
TVPlayer

Most Effective b2b App
BROWZ for Clients
Carlson Wagonlit Travel
London’s Air Ambulance With EE and Mubaloo – Dispatch App
Nimbletank – Soundjack Tablet App for Venue Hosts

Most Effective Smartwatch App
Addison Lee – Apple Watch App
Lufthansa and SapientNitro – Lufthansa Travel Companion
Nimbletank and Minicabit – Minicabit Apple Watch App

Most Effective Mobile Payment Solution
Bango ¬– Bango Boost
Bravofly Lastminute.com Group with Jumio
Safaricom – Lipa Na M-PESA

Campaigns
Most Effective App Install Campaign
Addison Lee and Unique Digital – Driving Hyperlocal Bookings
Fiksu – Scotts My Lawn App
John Lewis, M&C Saatchi Mobile and Google – John Lewis App Install Campaign 2015
John Lewis and Manning Gottlieb OMD – Monty: Christmas 2014 App Star
Vungle Creative Labs – Trivia Crack US Campaign

Most Effective Programmatic Campaign
Byyd – Coca-Cola Happiness Week
Cineworld – Cineworld Unmissables
Fiksu – Topps Sports Trading Cards
House of Fraser and Criteo – House of Fraser Mobile Performance Marketing Campaigns
New Look and Criteo – New Look Mobile Performance Marketing
Quantcast – First Choice
Somo and Shop Direct – A Very Stylish Christmas
Sure Max Pro (Unilever) and Mindshare – Sure Max Pro: Feeling the Heat?

Most Effective Native Advertising Campaign
The Guardian News and Media – General Election 2015 Campaign
Renault and Manning Gottlieb OMD – Renault Twingo Tunnel
Sky and Mediacom – Sky Movies Rovio Campaign
Starbucks and Manning Gottlieb OMD – Frappuccino’s Summer Social
Universal Music, Sky and Mediacom – Universal Music launch Sky’s SnapChat Discover Hub

Most Effective Rich Media Campaign
3Suisses France – Press Day
Byyd – Coca-Cola Happiness Week
Jaguar and Mindshare – Feel Wimbledon
Millennial Media, AvatarLabs and MEC Los Angeles – Paramount Pictures, Transformers: Age of Extinction
Mindshare and LoopMe – Unilever – TRESemmé Edge
Opera Mediaworks, Maxus and BBH – Barclays’ Code Playground
Somo and Shop Direct – Live a Very Stylish Life, Whatever the Weather
Yodel Mobile and AdGibbon – The Economist: The World in 2015

Most Effective Use of Video
Dulux UK, BBH and WIREWAX – Explore Colour: Interactive Film
Jaguar and Mindshare – Feel Wimbledon
LoopMe – StudioCanal: Shaun the Sheep
Millennial Media & Empowering Media at Aegis – Microsoft Cloud
Universal Music, Sky and Mediacom – Universal Music launch Sky’s SnapChat Discover Hub
Vizeum Amplifi and Opera Mediaworks – Stella Artois World’s Greatest Events

Most Effective Social Campaign
The Guardian News and Media – General Election 2015 Campaign
Hailo – Drive for Equality
Jaguar and Mindshare – Feel Wimbledon
Lenovo #Travelyourway
Walkers and OMD UK – Tweet to Eat
Starbucks and Manning Gottlieb OMD – Frappuccino’s Summer Social

Most Effective Brand Campaign
Airpush – Stand Up To Cancer
Jaguar and Mindshare – Feel Wimbledon
Millennial Media & Empowering Media at Aegis – Microsoft Cloud
Penguin Random House, Widespace, Mobext UK and Havas Group – ‘Grey’ by EL James
Specsavers and Manning Gottlieb OMD – SWOTY
Sure Max Pro (Unilever) and Mindshare – Sure Max Pro: Feeling the Heat?
TUI and Mediacom – Thomson Holidays Sensatori: Discover Your Smile
Wall’s (Unilever) and Mindshare – Wall’s Thermal Targeted Advertising

Most Effective Sales Promotion Campaign
Greggs and Vouchercodes.co.uk – Free Greggs Sausage Roll
Microsoft Mobile and M&C Saatchi Mobile – MWC 2015
Proelios Brand Gaming and Deep Silver Fishlabs – Volkswagen Group China Sports Car Challenge Mobile Game Series
Shopcade – Wedding Guest Outfit
Sure Max Pro (Unilever) and Mindshare – Sure Max Pro: Feeling the Heat?
Virgin Holidays and Manning Gottlieb OMD – Virtual Holidays
Vodafone, Ketchup Agency and AMVG – Vodafone KaraKartal Summer Transfer
Vouchercloud – Eat Your Way Through Eurovision

Most Effective Tablet Advertising Campaign
Ford UK and Mindshare – WARP
Millennial Media, AvatarLabs and MEC Los Angeles – Paramount Pictures, Transformers: Age of Extinction
Pandora, Widespace and Cream – Pandora Rose Collection

Most Effective Integrated Campaign
Cineworld – Cineworld Unmissables
Hailo – Drive for Equality
Jaguar and Mindshare – Feel Wimbledon
John Lewis and Manning Gottlieb OMD – John Lewis Wins Christmas 2014
Walkers and OMD UK – Tweet to Eat
Somo and Shop Direct – A Very Stylish Christmas
Vodafone, Ketchup Agency and AMVG – Vodafone KaraKartal Summer Transfer
Wywy and Nissan – Nissan Pulsar European Launch

Most Effective In-store Initiative
Carling and Hi Mum! Said Dad – Carling iPint: Cheers to Win
John Lewis, Google, Manning Gottlieb OMD and A&EDDB – Extending Monty Beyond the TV Screen
Meadowhall Shopping Centre and SmartFocus – Ladies’ Night 2015
Virgin Holidays and Manning Gottlieb OMD – Virtual Holidays

Most Effective Location-based Campaign
Addison Lee and Unique Digital – Driving Hyperlocal Bookings
Argos and Vouchercloud – Geofencing Campaign
Cineworld – Cineworld Unlimited Card
Coca-Cola and xAd – Coca-Cola Location Targeting
DFS, Mobsta and Mediacom – DFS Winter Sale
Ford UK and Mindshare – Ford Commonwealth Games Sponsorship
Jaguar and Mindshare – Feel Wimbledon
Mastercard, Blis and Vizeum – Location Targeting
Samsung – Samsung Galaxy A Series
Sure Max Pro (Unilever) and Mindshare – Sure Max Pro: Feeling the Heat?

Most Effective Augmented/Virtual Reality Campaign
Virgin Holidays and Manning Gottlieb OMD – Virtual Holidays
Audi UK and Somo – A3 Sportback e-tron Experience Centre
3Suisses France – Press Day

Most Effective Search Campaign
Benefit Cosmetics and Liberty Marketing – Local SEO
Football Super Tips and Liberty Marketing – Transfer Deadline Day Quiz
LV= and Google – LV= Mobile Enhancement
Samsung, Starcom Mediavest and Google – Samsung Search Goes Viral

Most Effective Loyalty Campaign
Carling and Hi Mum! Said Dad – Carling iPint: Cheers to Win
Vodafone, Ketchup Agency and AMVG – Vodafone KaraKartal Summer Transfer
Mobistar and Lumata – Next-generation Loyalty Program
Vodafone, Ketchup Agency and AMVG – Vodafone Avantaj Cepte
Vodafone and Ketchup Agency – Vodafone Red

Sectors
Most Effective Charity Campaign
Airpush – Stand Up To Cancer
Specsavers and Manning Gottlieb OMD – SWOTY
Vodafone and Mapp Media – The Big Poppy Run

Most Effective Financial Services Campaign
Al Rayan Bank – Mobile Optimisation Project
Direct Line Group and TouchCommerce – Direct Line Group Mobile Engagement Program
Investec and Athlon – Investec Test Tracker
Lloyds Banking Group – Lloyds Mobile Banking App
LV= and Google – LV= Mobile Enhancement
Mastercard, Blis and Vizeum – Location Targeting

Most Effective Entertainment Campaign
Channel 4, OMD UK and Mobile5 – Cucumber, Banana, Tofu
Cineworld – Cineworld Unlimited Card
Cineworld – Cineworld Unmissables
Mapp Media and Mediacom – James Bay
Millennial Media, AvatarLabs and MEC Los Angeles – Paramount Pictures, Transformers: Age of Extinction
Universal Music and Mediacom – Effectively Targeting Spotify Users on Mobile
Universal Music, Sky and Mediacom – Universal Music launch Sky’s SnapChat Discover Hub

Most Effective Travel & Tourism Campaign
OMD Hilton Hotels and Resorts and OMD UK – Our Stage, Your Story
Addison Lee and Unique Digital – Driving Hyperlocal Bookings
Bravofly Lastminute.com Group with Jumio
Hotels.com and Fetch – Hotels.com EMEA Mobile Week
TUI and Mediacom – Thomson Holidays Sensatori: Discover Your Smile
Hailo – Drive For Equality
Nimbletank and Minicabit – Minicabit iOS and Android Mobile Apps
Virgin Holidays and Manning Gottlieb OMD – Virtual Holidays

Most Effective Retail Campaign
Carling and Hi Mum! Said Dad – Carling iPint: Cheers to Win
Carpetright, Summit and Google – Carpetright: Offline to Online
DFS, Mobsta and Mediacom – DFS Winter Sale
Ford UK and Mindshare – Ford Commonwealth Games Sponsorship
House of Fraser and Criteo – House of Fraser Mobile Performance Marketing Campaigns
John Lewis and M&C Saatchi Mobile – Uncovering a New Platform to Drive Scalable Revenue
John Lewis and Manning Gottlieb OMD – Cross-screen Effectiveness Study
John Lewis and Manning Gottlieb OMD – Monty the Penguin
New Look and Criteo – New Look Mobile Performance Marketing
Somo and Shop Direct – A Very Stylish Christmas

Congratulations once again to all our finalists, and a big thank you to the judging panel for their hard work in getting us to this stage.

To book tickets for the Awards Ceremony in London on 26 November, email john.owen@mobilemarketingmagazine.com or call him on +44 (0) 7769 674824.