Leading podcast production company, Listen, has announced the appointment of Emma Williams as Director of Marketing and Partnerships.

This newly created role positions Williams at the forefront of the company’s commercial and growth strategy as it continues to expand its visualised podcast slate, original productions, and its marketing consultancy division, Listen Labs.

Williams brings 15 years of PR and media expertise to the role, including a standout three-year tenure at The Diary of a CEO, where she played a pivotal role in driving the podcast’s rapid rise from startup to global success

She also spearheaded the podcast’s distribution expansion to 14 airlines, including BA, Emirates, and JetBlue, and launched the first video podcast fast channel on Samsung TV Plus in the UK, Germany, Austria, and The Netherlands.

In her new role, Williams will lead the company’s efforts to grow and enhance its existing podcast slate while driving fresh creative and commercial opportunities for talent-led original podcasts. In addition, she will oversee Listen Labs, the company’s premier podcast consultancy, which serves clients like Netflix, The Telegraph, and Sheerluxe.

Her extensive experience in forging partnerships with top brands such as WHOOP, The Financial Times, and Mercedes will also be instrumental in driving innovative collaborations for Listen.

Josh Adley, Managing Director at Listen, said: “Emma joins us at a hugely exciting time for the company, 2024 has been our most widely recognised and commercially successful year to date.

“As we move into the next phase of Listen’s growth, Emma’s unrivalled experience of building global podcast brands and securing flagship commercial deals will add significant value to Listen’s shows. The insight she will bring to Listen Labs will be invaluable to our clients.”

Williams continued: “With its reputation as a leader in visualised podcasts, I’m incredibly excited to be joining Listen at such a pivotal time. I’m looking forward to bringing my experience to the team and contributing to the ongoing success and growth of its exceptional diverse podcast slate and beyond!”