Endemol Goes from TV to Apps

TV production company Endemol has made the move into app publishing with forthcoming iOS and Android games based on its gameshow properties.

The first apps, set to launch next month, are Deal or No Deal, developed along with Redwind Software, and Pointless Friends. Both can be played against Facebook friends or random players online.

“Given how much fans love to directly engage with this kind of content, we see exciting potential in building a far-reaching network of apps with a broad user base,” said Jurian van der Meer, managing director of Endemol Games UK. “Pointless and Deal or No Deal are two of the most well known and popular game shows on TV and are the ideal brands to launch this initiative.”