Ernest Jones makes its Pinterest debut in ‘Gifts For Every Love Story’ multichannel campaign

Jewellery retailer, Ernest Jones, has launched its Valentine’s Collection via a multichannel campaign that sees the brand debuting content on Pinterest for the first time.

The campaign showcases Ernest Jones’s range of ‘Gifts For Every Love Story’, with a special focus on engagement rings and diamond jewellery. The media strategy, devised by Bountiful Cow, aims to target happy couples in retail locations using Out of Home (OOH), print and digital.

The creative was developed in house by Ernest Jones in partnership with Chilli Worldwide and features a range of Valentine’s gifting options, before panning to a man and woman sharing an embrace after the man has presented an engagement ring. The call to action encourages customers to share their own love stories at for a chance to win a gift card.

The digital OOH campaign runs on large-format Screens and digital 6-sheets in retail environments across the UK. Print supports the OOH in showcasing Ernest Jones’ Valentine’s collection, along with geo-targeted display activity running in proximity to the stores and OOH locations to build frequency across channels. Social outreach focuses on Meta and Pinterest with messaging that encourages shoppers to book an appointment in store.

“Valentine’s Day is one of the biggest moments of the year for marriage proposals, and we love helping couples to find their perfect engagement ring,” said Gillian Connor, Head of Brand & Marketing at parent company, Signet UK. “This Valentine’s, we’re excited to celebrate love stories by asking customers to share their special moments with us at