eToro has partnered with Google to launch one of the first TV and YouTube campaigns created using Veo 2, Google DeepMind’s advanced video technology.

Veo 2, released to the public recently, creates cinematic-quality videos from text and visual prompts. It uses AI to simulate real-world physics and create lifelike expressions. The eToro campaign is one of the first to be made with Veo 2, and the first by Google Israel.

László Gaál, an expert in AI video creation, helped lead the creative process, bringing his unique blend of art and technology to create two 30-second videos for eToro.

Yannay Politi, VP of Brand Marketing at eToro, said: “Innovation is in eToro’s DNA – not only in how we build our product, but in how we bring our brand to life. With this campaign, we’ve fully embraced the power of generative AI to tell our story in a bold and dynamic way.

“Veo 2 proved to be the perfect fit for eToro’s brand strategy, offering a next-level solution to produce compelling localized videos, providing realistic motion and high-quality output at a remarkable speed. Partnering with a pioneer like Google and collaborating with leading AI creators has allowed us to move beyond traditional advertising and explore what’s possible at the intersection of technology and creativity. This is more than a media campaign; it’s a statement about the future of marketing.”

The campaign was designed for the Italian market with the help of Marketing Arena. A

The campaign is now live in Italy across platforms like YouTube, TV, CTV, and outdoor channels, with plans to expand to other markets.