ExactTarget and Urban Airship Add In-App Push to Cross-Platform Campaigns

ExactTarget has teamed up with Urban Airship to deliver cross-platform marketing campaigns that now include in-app push notifications. The MobilePush app can be used on its own, or can be part of an integrated campaign across email, social and online.

The messaging is delivered based on consumer opt-in and engagement levels. Using ExactTargets Interactive Marketing Hub, marketers can view engagement metrics and optimise across platforms.

“Consumers’ rapid adoption of mobile is fuelling a transformation that requires marketers to create and optimise mobile experiences at every point of the digital marketing mix,” said Tim Kopp, ExactTarget’s CMO and board member of the Mobile Marketing Association.

The app was launched at the Mobile Marketing Association Forum in San Francisco.