Facebook announces new commerce products

Gabby Fernie

Mark Zuckerberg has announced new commerce products and innovations for Facebook, during a Live Audio hosted this week. 

Facebook currently has over 1.2m monthly active Shops and over 300m monthly Shop visitors. 

The platform plans to bring Shops to more places, including WhatsApp and Marketplace. 

In the US, businesses with a Shop can choose Marketplace as an additional sales channel, helping them drive discovery of their products in a shopping destination that more than 1bn people globally visit each month. 

Businesses in several countries will soon have the option to showcase their entire Shop in WhatsApp so shoppers can easily browse inventory, get product information and chat about specific items before making a purchase.

Zuckerberg also announced that Facebook would be introducing Shop Ad Solutions that provide unique ads experiences based on people’s shopping preferences.

"We're launching the ability for a business to send shoppers to where you're going to be most likely to make a purchase based on your shopping behaviour" said Zuckerberg. 

This builds on existing tools for business that help them find the right audience like Shopping Custom Audiences and ads with product tags, which enable businesses to send people to their shop directly from an ad.

The platform is also building additional features for Collaborative Ads, which allow retailers to easily partner with brands on Facebook. 

Finally, the platform is introducing new technologies like Instagram visual search and AR Dynamic Ads to power the future of shopping.

"We’re making it easier for brands to create AR try-on experiences in shops through new API integrations with partners Modiface and Perfect Corp. And we’re introducing AR in dynamic ads that will automatically show relevant products to people based on their interests and allow them to try on products before they buy" said Facebook in a blog post. 

AR Dynamic ads are currently available on the platform in the United States.