Fetch is taking on the US mobile market with the opening of its first US office in Silicon Valley.
Fetch, which was founded in 2009, will offer strategy, design, cross-media planning and buying and analytics solutions to digital agencies and brands who want to target mobile users. The company has already executed campaigns in 40 countries and counts Hotels.coms, eBay and William Hill among its clients. 
The companys group account director, Guillaume Lelait, has been appointed US general manager and will lead the charge into the country. Before joining Fetch two years ago, Lelait worked at French mobile agency PhoneValley, which was bought by Publicis. He has worked in the marketing industry for seven years.
