Fifty-five Launches UK Service to Aid Multichannel Marketing

fiftyfiveFrench data agency Fifty-five has launched its services in the UK, aiming to help companies improve customer conversion rates across a variety of digital platforms and help boost loyalty and engagement for brands.

Fifty-fives offering includes advanced web and media analytics, segmentation, A/B testing, multi-source reporting, data-driven media buying and attribution. It aims to combine objective consulting that gives clients access to the most appropriate industry toolsets with its own segmentation engine and custom-built platform integrations.

Clients who have worked with the company so far include AXA, Lacoste, Ferrero, HP and Disneyland Paris, and the firm is already working with a dozen brands in the UK including LOreal and Renault.

“Marketers know they can do more with their data to improve how they target and address customers across channels,” said Rob Fenton, UK MD for Fifty-five. “But many find the new science hard to adopt, while traditional vendors like media agencies, CRM agencies and ad platforms are only experienced in the limited data sets that relate to their part of the customer journey.

The company was formed in 2010 by five former Google executives and now employs over 110 staff. It has also recently opened offices in Hong Kong to meet client demand for its services throughout Asia.