App marketing firm Fiksu has launched Fiksu Retargeting, which its calling the industry’s first, single-source, mobile retargeting product that spans the entire app ecosystem.
The platform enables brands to re-engage lapsed or inactive users across traditional ad networks, RTB exchanges and Facebook, as well as cross-promoting new apps or updates. 
“As the mobile app market continues to mature, brands have set their sights on sophisticated goals beyond basic user acquisition, aiming to reach their target users across multiple barriers: over time and across apps and device platforms,” said Micah Adler, CEO and founder, Fiksu. “Marketers have already experienced the power of retargeting on the desktop, and for the first time, Fiksu is bringing this valuable tool to mobile. Its the perfect complement to user acquisition marketing, allowing advertisers to maximize the value of their user acquisition investments.”
